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Luxury FL Real Estate - Marketing Plan

We have a passion for branding…  Each home that is listed with The Campins Company receives a thorough branding and marketing evaluation by your Realtor and our in-house marketing department.  Our goal is to create a targeted and distinct brand for each property, one that will be visible and appeal to the largest segment of each property’s target market.  Based upon such analysis, our next step is to create a unique, property-specific marketing plan which we present to you upon a signed listing agreement. 

Once you hire The Campins Company, the fact that we don’t adhere to the complacent cookie-cutter approach to real estate marketing will be evident.  A sampling of the various “sell your property” tools we employ and build into each marketing plan, where applicable, include:

  • Proprietary database segmentation & private client book marketing
  • E-marketing strategies & tactics (e-blasts, web promotion, affiliations with other luxury-oriented websites)
  • Traditional (newspaper, magazine, signage, office gallery, open houses & brokers opens, regional co-brokerage promotion)
  • Private affairs (celebrity charity events, private dinners, etc.)
  • The Campins Clique (proprietary nationwide luxury broker database) and TCC Ambassadors (key clients and others such as athletes, celebrity handlers and coaches with large spheres of influence that promote our business)
  • Publicity and media relations (through Katrina Campins’ extensive relationships across television, print, radio and speaking engagements around the country)
  • Viral marketing (Type-A personalities constantly networking and showcasing our listings throughout our real estate, sports, celebrity, media and broker contacts)
 
In addition to our marketing talent, our strong market knowledge within the luxury real estate realm, database of buyers, years of experience, negotiation skill and overall passion for this business are some key reasons for our success in selling our listings.
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