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We
have a passion for branding… Each
home that is listed with The Campins
Company receives a thorough branding
and marketing evaluation by your Realtor
and our in-house marketing department. Our
goal is to create a targeted and distinct
brand for each property, one that will
be visible and appeal to the largest
segment of each property’s target
market. Based upon such analysis,
our next step is to create a unique,
property-specific marketing plan which
we present to you upon a signed listing
agreement.
Once you hire The Campins Company, the
fact that we don’t adhere to the
complacent cookie-cutter approach to
real estate marketing will be evident. A
sampling of the various “sell your
property” tools we employ and build
into each marketing plan, where applicable,
include:
- Proprietary database segmentation & private
client book marketing
- E-marketing strategies & tactics
(e-blasts, web promotion, affiliations
with other luxury-oriented websites)
- Traditional (newspaper, magazine,
signage, office gallery, open houses & brokers
opens, regional co-brokerage promotion)
- Private affairs (celebrity charity
events, private dinners, etc.)
- The Campins Clique (proprietary nationwide
luxury broker database) and TCC Ambassadors
(key clients and others such as athletes,
celebrity handlers and coaches with
large spheres of influence that promote
our business)
- Publicity and media relations (through
Katrina Campins’ extensive
relationships across television, print,
radio and speaking engagements around
the country)
- Viral marketing (Type-A personalities
constantly networking and showcasing
our listings throughout our real estate,
sports, celebrity, media and broker
contacts)
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In addition to our marketing talent,
our strong market knowledge within the
luxury real estate realm, database of
buyers, years of experience, negotiation
skill and overall passion for this business
are some key reasons for our success
in selling our listings.
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